AI Insights · Timothy · July 2023
Top 5 Beauty Retail Apps in Romania Q2 2023: Performance Insights
Discover the performance of the top 5 beauty retail apps in Romania for Q2 2023, with data on downloads, weekly active users, and more from Sensor Tower.
In Q2 2023, the top beauty retail apps in Romania showcased varied performance metrics on the unified platform. Here’s a closer look at their downloads and weekly active users trends, based on Sensor Tower data.
Notino: profumi e cosmetici saw fluctuating download numbers throughout the quarter. Downloads peaked at approximately 10.7K in late March but dipped to around 4.5K by the end of June. Weekly active users also exhibited a similar trend, starting at 27.2K in late March, dropping to 22.3K by mid-June, but rebounding to 27.2K by the end of the quarter.
Sephora – Beauty,Makeup,Parfum experienced a decline in downloads from 4.5K in late March to just over 2K by the end of June. Its weekly active users showed a continuous decrease, starting at 197 in early April and ending at 59 by the end of June.
Douglas Parfumerie & Cosmetice had modest download figures, peaking at 1.5K in mid-April but dropping to around 623 by the end of June.
CHARLOTTE TILBURY showed a positive trend in downloads, starting at 214 in early June and rising to 335 by the end of the month. Weekly active users also increased, from 132 in early June to 385 by the end of the month.
BEAUTY BAY maintained relatively low download numbers, with a peak of 84 in late May. Weekly active users remained steady, fluctuating around the 300 mark throughout the quarter.
For more detailed insights and data, visit Sensor Tower.
